Let me tell you something: maps are great—until they’re not. We’ve all been there.
You’re traveling, navigating through a train station or a festival, and your map gets you close, but not close enough. And that’s frustrating, isn’t it?
Why is it that when we’re just 'this close' to where we need to be, we’re left without the tools to finish the journey? You can find the building, sure, but what about the train platform? The specific entrance? The taxi stand that moved two blocks away this morning?

At some point, we stopped asking, “Is this good enough?” and started demanding, “How can this be better?” That’s what drives innovation. And that’s what drove us to create our AR tool—a tool that goes beyond the limits of maps. It focuses on the last 100 yards. Because the last 100 yards matter.

Maps Can Only Take You So Far—We’ll Take You Further
Maps have been around forever. They’ve helped millions of people, and they’ve revolutionized the way we navigate. But here’s the thing: maps are great for big, broad strokes.
They’re not designed for precision. They can get you near your destination, but once you’re there, you’re on your own.

Now, imagine this: You arrive at a train station, and instead of wandering around like everyone else, you pull out your phone. You look through the camera, and right there in your view is a path, guiding you exactly where you need to go. No second-guessing. No confusion. You simply follow the path.

Our (FAR's) AR tool doesn’t just help you find the building. It helps you find your way inside it, down to the very last step.
 

The World Changes—Our Tool Adapts
Now, here’s something you’ve probably experienced. The map tells you the taxi stand is one place, but when you arrive, it’s somewhere else.
Or you’re in a massive crowd, and the entrance has moved. And you’re left thinking: “What now?”

Our AR tool is alive. It’s dynamic. It adapts to real-time changes in the world around you. If the taxi rank moves, the tool knows. If a new event entrance opens, the tool guides you there. It’s like the world updates, and we’re right there with it.
Because the world isn’t static. It’s in constant motion. And you deserve tools that move with it.

Where Traditional Maps Fail, We Thrive
Let’s talk about events—festivals, sporting events, construction sites. These places are living, breathing environments. Things change, routes shift, and entrances close. Traditional maps can’t keep up with that. They don’t understand temporary.
But our AR tool was built for the temporary, for the dynamic. You’re at a music festival, and instead of being lost in a sea of people, our AR tool guides you, moment to moment, right to where you need to be.
No matter how complex or temporary the environment is, we make sure you always know where you’re going.

Efficiency Meets Simplicity
Now, this isn’t just about navigation. It’s about making things 'better'—for everyone. Imagine you’re managing a team of tradesmen on a large construction site.
There’s a lot of moving parts, and time is everything.
Instead of wasting hours figuring out where everyone needs to be, our AR tool shows you. Instantly.
We’re not just making navigation easier. We’re making resource planning smarter, more efficient. We’re helping businesses maximize their potential, simply by giving them a tool that lets them see what’s in front of them in real time.

The Future is Now
The future of navigation isn’t just about going from A to B. It’s about something deeper. It’s about clarity. It’s about precision. It’s about guiding you, step by step, through that final stretch—the last 100 yards.
This is the future. This is how we move through the world—smarter, faster, with more confidence. We didn’t just ask, “How can we improve maps?” We asked, “How can we rethink navigation itself?”

Because the last 100 yards matter. And now, with our AR tool, they’re finally as easy as the first.

For further information on how FAR can help you embrace AR, please visit www.f-ar.co or follow @FAR on social media.